Eradicating the world’s water crisis through local, missional businesses.



A world where all people have access to safe and Living Water.

Blue Wave

Our mission lives at the crossroads of our heart and our actions, our desire to share our faith, and our passion to solve the water crisis. Together with our African businesses, we fight for safe and living water today and growing economic potential for tomorrow.

Because of God’s love for us, we seek to integrate the good news into all we do as we work to foster entrepreneurship and sustainably address the water crisis. It’s why we seek to imitate Jesus and empower people every step of the way, and it’s the fuel that powers us to defy impossible and reimagine normal.

Watch Our Who, What, Where, & Why

The Why:

God’s vision for the world is Shalom, or universal flourishing. We believe that God made all people in His image (Imago Dei) and that He intended all people to flourish physically, psychologically, socially and spiritually. We see business as the catalyst to enabling communities to experience that abundance for generations. We also see physical water as the entry point to Jesus as the Living Water. Bringing the hope and change of safe water allows safe water businesses to speak beyond practical needs to those holistic in nature, to which we believe Jesus is key. We are focused on the long-term, which includes water services that are sustainable over generations and disciple making that has generational impact.

The poor and needy search for water, but there is none; their tongues are parched with thirst. But I the LORD will answer them; I, the God of Israel, will not forsake them.
– Isaiah 41:17



Faith • Innovation • Reimagine • Empower

When faith, innovation, reimagine and empower come together, they ignite and make FIRE — powering our vision for a world where safe and living water is available for all.  

Everything comes back to the 4.


Infusing faith in Jesus and the desire to do God’s will into everything we do.


The constant pursuit of creative, lasting solutions to complex problems.


Inspiring people to think differently about the water crisis.


Partnering with local people to solve local problems sustained by local resources.

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