Abi Vrbas is the co-owner, co-founder and former head designer and marketing/brand manager of Pacha Soap Co., a social business that creates engaging bath goods that do good. Through her efforts, Pacha has given over 1 million bars of soap to children through their social model that provides livelihoods and careers in the developing world while also fulfilling a need in the WASH sector. Abi graduated from Hastings College in 2013 with a degree in Advertising and Public Relations and a minor in studio art. She has worked alongside her entrepreneurial husband and fellow co-founder, Andrew Vrbas, since 2010 to help build the brand and marketing strategy behind Pacha.
Involved since Pacha’s inception, Abi was the innovative and artistic mind behind the brand’s look, feel and voice that is showcased nationwide in retail chains like Whole Foods Market and Target. Growing the company’s social media following to over 7500 engaged followers, she used the power of photos, videos and storytelling to connect Pacha’s customers and retail partners with real world change.
She feels most alive when she is creating, playing board games with her family and eating spaghetti.