What The Customer Thinks: Customer Attribution and the Role of Safe Water Enterprises in Social Impact Evaluation
Safe Water Enterprises (SWEs) yield massive social impacts around the world, but how should they measure those impacts? In selling water products and services SWEs have daily interactions with customers, making us the best suited to find out, and then deliver, exactly what customers want. That’s our contribution to social impact. Check out this new report examining how our Community of Practice concluded that quantifying the social impacts of SWEs is best left to expert researchers so that SWEs can primarily focus on the customer.
